The énergie Group has secured an exclusive partnership with one of the biggest names in the film industry, Paramount Pictures.

énergie is the official fitness partner for the new Hercules film, featuring Hollywood giant Dwayne Johnson, which is due for release on 25 July. As part of the agreement, énergie will promote the film across its UK estate that encompasses its three core brands, Fit4less, Fitness for Women and Fitness Clubs.

To support the on-site POS for the film, the Group has created an interactive social media platform to engage with its members, drive a fitness and wellbeing message while seamlessly linking to the film. The ‘Who are you?’ campaign uses video as a base platform to post members’ Herculean Challenge – a fitness pledge from start date until the end of July.

Dean Frost from the Marketing Support Team at énergie Group said: “Hercules is one of the biggest films to hit the box office this year so far and we’re delighted to partner with them. The clubs have fully supported this campaign and explored the simplicity of uploading digital content and sharing across their social media channels to extend their message and reach a wider audience.”

Part of the incentive for members to enter a Herculean Challenge is the chance to win a VIP trip to Rome, Italy to take part in Gladiator School. Dean adds: “The response from members has been better than we had anticipated and, due to the nature and format of the campaign, it has encouraged a great social media interaction.”

Entry to the competition is through a dedicated microsite www.energiechallenge.com, which has received over 3,000 entries to date.