Midsummer Place Breaks 17m Mark

Midsummer Place Shopping Centre has experienced its best trading year in its 11 year history and has, for the first time, achieved over 17 million visitors throughout 2011.

17,257,675 people visited Milton Keynes’ Fashion Quarter over the last 12 months that also saw December achieve a record number of visitors with a total of 2,606,624, 8.57% more than December 2010. The Boxing Day sales drew in an additional 16,862 shoppers (over 108,000) lured by the sales, a dramatic increase of 18.3% on last year.

The importance of Christmas retail was highlighted as the centre saw an additional one million people visit during December compared with November. Saturday 27th was the centre’s busiest day in December with 145,600 visits.

Martin Hindson, Centre Manager at Midsummer Place said: “High Streets and Shopping Centres across the country are, according to recent reports, seeing a decrease in the number of visitors but Midsummer Place is bucking the trend and recording its best figures in its history. A combination of highly attractive retailers and in store promotions have helped draw people to shop in Midsummer Place together with a number of events and activities we put on to add to the customers’ overall experience. We are delighted with the results and this will be something we build on throughout 2012.”

For more information about Midsummer Place, visit www.midsummerplace.co.uk